JASMINE TOOKES

​Jasmine Tookes: A Journey from California Athlete to Global Fashion Icon​

Early Life and Background

Born on February 1, 1991, in Huntington Beach, California, Jasmine Danielle Tookes grew up in an environment that blended athleticism with fashion. Her mother, a celebrity fashion stylist, played a pivotal role in her early exposure to the fashion industry. Jasmine's upbringing was marked by a strong involvement in sports; she practiced gymnastics for ten years and excelled in volleyball and softball. Notably, she was the top fast-pitch softball pitcher in her county before deciding to pursue modeling at the age of 15, a decision influenced by her desire to follow her dreams in the fashion world 

Modeling Career and Achievements

Jasmine's modeling career commenced with commercial ad campaigns for UGG Australia and Gap in 2010. Her breakthrough came with a Spring 2011 DKNY campaign and a feature in Vogue Italia. In 2015, she achieved a significant milestone by becoming a Victoria's Secret Angel. The following year, she was honored to wear the $3 million Fantasy Bra during the Victoria's Secret Fashion Show in Paris, making her the third Black model to do so .​

Throughout her career, Jasmine has graced the runways for esteemed designers such as Burberry, Carolina Herrera, Ralph Lauren, and Versace. Her editorial presence spans international editions of Vogue, Harper's Bazaar, and Elle. In 2016, Forbes recognized her as one of the world's highest-paid models, ranking her at number 17 with estimated earnings of $4 million .

Entrepreneurial Ventures and Media Appearances

Beyond modeling, Jasmine co-founded JOJA, an activewear brand, alongside fellow model Josephine Skriver in 2016. The brand reflects their shared passion for fitness and fashion . Jasmine has also ventured into acting, with appearances in television series such as "Hawaii Five-0" and "Life in Pieces" .

Personal Life

In September 2020, Jasmine announced her engagement to Juan David Borrero, the director of international markets at Snap Inc. and son of Ecuador's former vice president, Alfredo Borrero Vega. The couple married on September 4, 2021, in Quito, Ecuador. They welcomed their first child, a daughter named Mia Victoria, on February 23, 2023 .​

Style and Influence

Jasmine is known for her "chic and simple" style, favoring timeless fashion over fleeting trends. Her collaboration with Banana Republic in their Spring 2025 Classics campaign showcased her preference for classic American style, emphasizing comfort and versatility, especially important to her as a new mother .​

Her influence extends to social media, where she shares insights into her beauty routines, fashion choices, and personal life, connecting with a global audience and inspiring many with her authenticity and elegance.​

Jasmine Tookes's journey from a young athlete in California to an international fashion icon exemplifies dedication, versatility, and a commitment to personal growth, both professionally and personally.​